The UK Market
UK OOH advertising remains a resilient and growing market as its capacity for innovation and creative brilliance continues to attract advertisers from across multiple sectors.
2018 OOH Revenue in the UK £1.209bn
2018 DOOH accounted for 53% – £603m
2018 DOOH grew 15% versus total advertising market of 6.1%
more time out of home
UK consumers spend 25% more time out of home than they did a decade ago, spending on average 3 hours 10 minutes in public places every day
67% of UK population are exposed to digital screens in a week
The Netherlands Market
The advertising market in the Netherlands is one of the most buoyant markets on mainland Europe. Reflecting many similarities to the more mature UK market, the outlook is very strong for DOOH in the Netherlands.
Value of Netherlands advertising market in 2018
OOH Spend in 2018
DOOH Spend in 2018
DOOH growth in Q1 2018