UK OOH advertising remains a resilient and growing market as its capacity for innovation and creative brilliance continues to attract advertisers from across multiple sectors.
2017 OOH Revenue in the UK £1.145bn
2017 DOOH accounted for 46% – £526m
2017 DOOH grew 22% versus total advertising market of 3.4%
2018 DOOH estimated to be 50% of total UK OOH market revenue
more time out of home
UK consumers spend 25% more time out of home than they did a decade ago, spending on average 3 hours 10 minutes in public places every day
63% of UK population are exposed to digital screens in a week