Handpicked locations at the top of the global Digital Out-of-Home market
Aberdeen and the Northeast of Scotland contribute substantially to both the Scottish and wider UK economy, with Gross Value Added (GVA) of £18 billion. The region has consistently exceeded its own economic growth target of 2.5% per annum. Traditionally the centre of the UK’s oil industry, the city is transforming with the growth of a new, non-oil related, industries.
Glasgow is a ‘shopaholic’s paradise’. The city is the UK’s largest and most successful shopping destination outside of London’s West End, with more than 90 million shoppers travelling to Glasgow each year.
With over 620,000 residents, Glasgow’s growth is projected to continue. Sitting in the centre of Scotland’s only metropolitan region of 1.8 million citizens, Glasgow has access to 43% of Scotland’s entire population.
Edinburgh has one of the UK’s most productive and highly qualified workforces, which, when coupled with the city’s exceptional quality of life and globally renowned cultural offer, make Scotland’s capital appealing to employers and employees alike.
Regarded as the capital of the North East, Newcastle is a city steeped in the industrial history of the British Isles. Newcastle has more recently re-invented itself as a city focused on emerging industries, with strong capabilities in energy, advanced manufacturing and health innovation. Newcastle also boasts to be the retail capital of the North East.
Central to the governments Northern Powerhouse initiative with over 119,000 companies, generating 5% of England’s total economic output of £66.5 billion, the Leeds City Region is an emerging global economic powerhouse. The Leeds City Region economy alone is bigger than nine European countries.
Liverpool is at the centre of the UK’s second largest regional economy with access to six million customers. An economy is worth more than £149 billion with 266,000 businesses.
Recognised as the UK’s fastest growing and most economically productive city, Manchester is also the UK’s second largest creative, digital and tech hub. Manchester was named among the world’s 50 most liveable cities ahead of London, New York and Rome.
With the strongest economy outside London worth £24.8 billion, Birmingham has experienced a growth rate of 19.2% in the last five years. Birmingham is one of the largest city economies in the country. Source: Office for National Statistics (ONS) GVA data.
Nottingham is embarking on an intense period of economic regeneration. The top city for small business growth, the fastest growing fintech and life science sectors and the biggest business centre in the East Midlands are all factors contributing to Nottingham’s accelerated growth.
Over 50 national and regional companies have chosen Nottingham as their headquarters including global giants like Boots, E.ON, Speedo, Experian, Capital One and Paul Smith.
Bristol is the most dynamic and progressive city in the heart of the South West economy. Famed as one of the UK’s most influential, creative and digital hubs outside of London, Bristol has a reputation for being a forward-thinking city. Aerospace and Advanced Engineering and Robotics are the bedrock of the tech innovation there.
One of the most sought-after media cities in the world, London demands high proportions of all media budgets. Ocean Outdoor manages the crown jewels of London’s premium out of home sites, including the iconic and world-famous Piccadilly Lights, The Screen @ Leicester Square, the BFI IMAX and both Westfield London & Westfield Stratford, which when combined are the third largest retail centres in Europe, after London’s West End and Paris.
Groningen is traditionally known as an important trading city and has always remained as such. The large presence of the food industry and several important universities and schools contribute to the growth of this city.
The Dutch capital city and also a prime tourist location with annual visits of over 5 million. Accounting for 4,5% of Amsterdam’s economy. With more than 800.000 residents Amsterdam is the largest city in the Netherlands and forever growing, attracting many European HQ’s. The city has a growing reputation for creativity, tech and media in addition to its reputation as a European financial capital.
Amsterdam Airport Schiphol is the largest airport in the Netherlands. With over 70 million passengers annually it is the second largest airport in Europe. Due to Schiphol’s presence and its great accessibility, the airport contributes to the growth of every Dutch city.
The Hague is Hollands third largest city. Although it is not the Dutch capital city it does play an important role. The Dutch government is established here and the Royal family resides here.
This typical Dutch historical city has developed into a true industrial city and is profiled as Delft, the Knowledge City. The presence of a large universities, multiple research institutes and innovative (tech) companies all contribute to the growth of Delft.
Hilversum is the city where many national broadcasters have established themselves and is therefore known and the ‘media capital’ of the Netherlands. Therefore, more and more large international companies are choosing to settle in Hilversum which will contribute to the city’s economic growth.
Utrecht is centrally located in the middle of the Netherlands, where all roads, railways and waterways meet. Partly due to its location Utrecht is a thriving economic center and hub.
The port city of Rotterdam is located in the western part of the Netherlands and for a long period of time was the largest port in the world. Nowadays it’s still the largest and most important port in Europe with a 676,9-million-euro revenue.
Yearly Maastricht attracts more than 3 million tourists. For that reasons hotels, restaurants, cafes and shops have are strongly represented in the local economy. Maastricht also has a reputation for good schools and universities, attracting a young and affluent demographic.