Handpicked locations at the top of the global Digital Out-of-Home market
Aberdeen and the Northeast of Scotland contribute substantially to both the Scottish and wider UK economy, with Gross Value Added (GVA) of £18 billion. The region has consistently exceeded its own economic growth target of 2.5% per annum. Traditionally the centre of the UK’s oil industry, the city is transforming with the growth of a new, non-oil related, industries.
Glasgow is a ‘shopaholic’s paradise’. The city is the UK’s largest and most successful shopping destination outside of London’s West End, with more than 90 million shoppers travelling to Glasgow each year.
With over 620,000 residents, Glasgow’s growth is projected to continue. Sitting in the centre of Scotland’s only metropolitan region of 1.8 million citizens, Glasgow has access to 43% of Scotland’s entire population.
Edinburgh has one of the UK’s most productive and highly qualified workforces, which, when coupled with the city’s exceptional quality of life and globally renowned cultural offer, make Scotland’s capital appealing to employers and employees alike.
Regarded as the capital of the North East, Newcastle is a city steeped in the industrial history of the British Isles. Newcastle has more recently re-invented itself as a city focused on emerging industries, with strong capabilities in energy, advanced manufacturing and health innovation. Newcastle also boasts to be the retail capital of the North East.
Central to the governments Northern Powerhouse initiative with over 119,000 companies, generating 5% of England’s total economic output of £66.5 billion, the Leeds City Region is an emerging global economic powerhouse. The Leeds City Region economy alone is bigger than nine European countries.
Liverpool is at the centre of the UK’s second largest regional economy with access to six million customers. An economy is worth more than £149 billion with 266,000 businesses.
Recognised as the UK’s fastest growing and most economically productive city, Manchester is also the UK’s second largest creative, digital and tech hub. Manchester was named among the world’s 50 most liveable cities ahead of London, New York and Rome.
With the strongest economy outside London worth £24.8 billion, Birmingham has experienced a growth rate of 19.2% in the last five years. Birmingham is one of the largest city economies in the country. Source: Office for National Statistics (ONS) GVA data.
Nottingham is embarking on an intense period of economic regeneration. The top city for small business growth, the fastest growing fintech and life science sectors and the biggest business centre in the East Midlands are all factors contributing to Nottingham’s accelerated growth.
Over 50 national and regional companies have chosen Nottingham as their headquarters including global giants like Boots, E.ON, Speedo, Experian, Capital One and Paul Smith.
Bristol is the most dynamic and progressive city in the heart of the South West economy. Famed as one of the UK’s most influential, creative and digital hubs outside of London, Bristol has a reputation for being a forward-thinking city. Aerospace and Advanced Engineering and Robotics are the bedrock of the tech innovation there.
One of the most sought-after media cities in the world, London demands high proportions of all media budgets. Ocean Outdoor manages the crown jewels of London’s premium out of home sites, including the iconic and world-famous Piccadilly Lights, The Screen @ Leicester Square, the BFI IMAX and both Westfield London & Westfield Stratford, which when combined are the third largest retail centres in Europe, after London’s West End and Paris.
One of the fastest growing cities in the UK, Southampton is recognised as a leading commercial, cultural and retail hub and is a key city on the affluent South coast. As the City Council implements its pioneering transformational plan, boasting world-class development and £2 billion in new investment, Southampton demonstrates both ambition and growth.
With Out-of-Home strictly regulated in Southampton, Ocean’s portfolio has been specially developed to deliver an integrated, digital city for its affluent population. The digital solution represents the best DOOH solution in the South of the country outside of London.