Handpicked locations at the top of the global Digital Out-of-Home market
Aberdeen and the Northeast of Scotland contribute substantially to both the Scottish and wider UK economy, with Gross Value Added (GVA) of £18 billion. The region has consistently exceeded its own economic growth target of 2.5% per annum. Traditionally the centre of the UK’s oil industry, the city is transforming with the growth of a new, non-oil related, industries.
Glasgow is a ‘shopaholic’s paradise’. The city is the UK’s largest and most successful shopping destination outside of London’s West End, with more than 90 million shoppers travelling to Glasgow each year.
With over 620,000 residents, Glasgow’s growth is projected to continue. Sitting in the centre of Scotland’s only metropolitan region of 1.8 million citizens, Glasgow has access to 43% of Scotland’s entire population.
Edinburgh has one of the UK’s most productive and highly qualified workforces, which, when coupled with the city’s exceptional quality of life and globally renowned cultural offer, make Scotland’s capital appealing to employers and employees alike.
Regarded as the capital of the North East, Newcastle is a city steeped in the industrial history of the British Isles. Newcastle has more recently re-invented itself as a city focused on emerging industries, with strong capabilities in energy, advanced manufacturing and health innovation. Newcastle also boasts to be the retail capital of the North East.
Central to the governments Northern Powerhouse initiative with over 119,000 companies, generating 5% of England’s total economic output of £66.5 billion, the Leeds City Region is an emerging global economic powerhouse. The Leeds City Region economy alone is bigger than nine European countries.
Liverpool is at the centre of the UK’s second largest regional economy with access to six million customers. An economy is worth more than £149 billion with 266,000 businesses.
Recognised as the UK’s fastest growing and most economically productive city, Manchester is also the UK’s second largest creative, digital and tech hub. Manchester was named among the world’s 50 most liveable cities ahead of London, New York and Rome.
With the strongest economy outside London worth £24.8 billion, Birmingham has experienced a growth rate of 19.2% in the last five years. Birmingham is one of the largest city economies in the country. Source: Office for National Statistics (ONS) GVA data.
Nottingham is embarking on an intense period of economic regeneration. The top city for small business growth, the fastest growing fintech and life science sectors and the biggest business centre in the East Midlands are all factors contributing to Nottingham’s accelerated growth.
Over 50 national and regional companies have chosen Nottingham as their headquarters including global giants like Boots, E.ON, Speedo, Experian, Capital One and Paul Smith.
Bristol is the most dynamic and progressive city in the heart of the South West economy. Famed as one of the UK’s most influential, creative and digital hubs outside of London, Bristol has a reputation for being a forward-thinking city. Aerospace and Advanced Engineering and Robotics are the bedrock of the tech innovation there.
One of the most sought-after media cities in the world, London demands high proportions of all media budgets. Ocean Outdoor manages the crown jewels of London’s premium out of home sites, including the iconic and world-famous Piccadilly Lights, The Screen @ Leicester Square, the BFI IMAX and both Westfield London & Westfield Stratford, which when combined are the third largest retail centres in Europe, after London’s West End and Paris.
Steeped in maritime history, situated in the wealthy South East and with a £1.09bn spend available in the city centre, Southampton is recognised as the commercial, cultural and retail capital of the south coast.
Groningen is traditionally known as an important trading city and has always remained as such. The large presence of the food industry and several important universities and schools contribute to the growth of this city.
The Dutch capital city and also a prime tourist location with annual visits of over 5 million. Accounting for 4,5% of Amsterdam’s economy. With more than 800.000 residents Amsterdam is the largest city in the Netherlands and forever growing, attracting many European HQ’s. The city has a growing reputation for creativity, tech and media in addition to its reputation as a European financial capital.
Amsterdam Airport Schiphol is the largest airport in the Netherlands. With over 70 million passengers annually it is the second largest airport in Europe. Due to Schiphol’s presence and its great accessibility, the airport contributes to the growth of every Dutch city.
The Hague is Hollands third largest city. Although it is not the Dutch capital city it does play an important role. The Dutch government is established here and the Royal family resides here.
This typical Dutch historical city has developed into a true industrial city and is profiled as Delft, the Knowledge City. The presence of a large universities, multiple research institutes and innovative (tech) companies all contribute to the growth of Delft.
Hilversum is the city where many national broadcasters have established themselves and is therefore known and the ‘media capital’ of the Netherlands. Therefore, more and more large international companies are choosing to settle in Hilversum which will contribute to the city’s economic growth.
Utrecht is centrally located in the middle of the Netherlands, where all roads, railways and waterways meet. Partly due to its location Utrecht is a thriving economic center and hub.
The port city of Rotterdam is located in the western part of the Netherlands and for a long period of time was the largest port in the world. Nowadays it’s still the largest and most important port in Europe with a 676,9-million-euro revenue.
Yearly Maastricht attracts more than 3 million tourists. For that reasons hotels, restaurants, cafes and shops have are strongly represented in the local economy. Maastricht also has a reputation for good schools and universities, attracting a young and affluent demographic.
Capital and largest city of Sweden. Stockholm is located at the junction of Lake Mälar (Mälaren) and Salt Bay (Saltsjön), an arm of the Baltic Sea, opposite the Gulf of Finland. The city is built upon numerous islands as well as the mainland of Uppland and Södermanland. By virtue of its location, Stockholm is regarded as one of the most beautiful capital cities in the world.
In Swedish Göteborg, Sweden’s chief seaport and second largest city. It lies along the Göta River estuary, about 5 miles (8 km) above that river’s mouth in the Kattegat. Gothenburg is the principal city on Sweden’s southwest coast and lies about 240 miles (390 km) southwest of Stockholm. It is the capital of Västra Götaland län (county).
city and capital of the län (county) of Uppsala, east-central Sweden. It lies 40 miles (64 km) north-northwest of Stockholm. Originally known as Östra Aros, it was founded as a trading post at the head of navigation on the Fyris River at a point a few miles from Gamla (Old) Uppsala, which was the political and religious centre of the ancient kingdom of Svea. By the 13th century the new Uppsala had become a royal residence and an important commercial centre.
Town and port, capital of the län (county) of Halland, southwestern Sweden, on the eastern shore of the Kattegat, at the mouth of Nissan River. The town was founded at the beginning of the 14th century and often served as the meeting place of the rulers and delegates of the three northern kingdoms. Until 1645, when the län was ceded to Sweden, Halmstad was part of Danish territory.
Town and port, län (county) of Östergötland, Sweden. It lies along the Motala River southwest of Stockholm. Hällristningar, or rock carvings, from the Late Bronze Age are found in the area. Since 1950 engineering has been Norrköping’s principal industry. The Lindö Canal, completed in 1961, permits the harbour to take vessels of up to 30-foot (9-metre) draft.
City and capital of Östergötland län (county), southeastern Sweden, on the Stång River near its outflow into Rox Lake. The site has been settled since the Bronze Age. During the Middle Ages it attained commercial importance and was surpassed as a cultural and religious centre only by Uppsala and Lund.
City and capital of the län (county) of Gotland, southeastern Sweden. It lies on the northwest coast of the island of Gotland, in the Baltic Sea. Because of its remarkably well-preserved medieval ramparts and buildings, Visby, “the city of roses and ruins,” was designated a protected monument in 1810 and a UNESCO World Heritage site in 1995.
Capital and chief urban centre of Germany. The city lies at the heart of the North German Plain, athwart an east-west commercial and geographic axis that helped make it the capital of the kingdom of Prussia and then, from 1871, of a unified Germany. Throughout the city an effort to blend the modern with the traditional is evident. A striking example is the Kaiser Wilhelm Memorial Church (Kaiser-Wilhelm-Gedächtniskirche), which incorporates the bell tower of the original 19th-century structure (ruined in World War II) into a dramatic glass-and-concrete church built in 1961.
A city, North Rhine–Westphalia Land (state), northwestern Germany. It lies in the heart of the industrial Ruhr district, between the cities of Essen (west) and Dortmund (east). Bochum is now a commercial and cultural centre for a densely populated part of the Ruhr. Bochum has a modern appearance with new schools, housing estates, sports facilities, and a theatre.
Capital of Bavaria Land (state), southern Germany. It is Bavaria’s largest city and the third largest city in Germany (after Berlin and Hamburg). Munich, by far the largest city in southern Germany, lies about 30 miles (50 km) north of the edge of the Alps and along the Isar River, which flows through the middle of the city. The city has several of the largest breweries in Germany and is famous for its beer and its annual Oktoberfest celebration. Munich is a major tourist destination and a convention centre. Book publishing and printing and television production are also important. The city is a centre of the banking and financial industry, and it has one of the largest wholesale markets in Europe for fruit, vegetables, and animal produce.
Leipzig is situated in the fertile, low-lying Leipzig Basin, which has extensive deposits of lignite (brown coal). Although encircled by a belt of parks and gardens, the city is a major industrial centre and transport junction, and it lies at the core of the Halle-Leipzig metropolitan agglomeration. The traditional book-publishing and fur industries of Leipzig are still well known. Modern industries include heavy engineering and the manufacture of machinery and motor-vehicle parts. Services are also economically important. The annual Leipzig Fair, held in the spring, is one of the most important forums for international trade between eastern and western Europe.
Danish København, capital and largest city of Denmark. It is located on the islands of Zealand (Sjælland) and Amager, at the southern end of The Sound (Øresund). The heart of the city is the Rådhuspladsen (“Town Hall Square”). From the square, an old crooked shopping street leads northeast to the former centre of the city, Kongens Nytorv (“King’s New Square”), laid out in the 17th century. Additional popular sites are the Tivoli amusement park and the Ny Carlsberg Glyptotek, with a fine collection of traditional and modern art. Located at Langelinie Pier is the Little Mermaid statue (1913), which is based on a story by Hans Christian Andersen.
also spelled Aalborg, city and port, northern Jutland, Denmark, on the south side of Limfjorden. Ålborg has existed since about ad 1000 and is one of the oldest towns in Denmark. Chartered in 1342, it became a bishop’s see in 1554. The town recovered slowly from the Count’s War (a religious civil war, 1533–36) to become a major commercial centre in the 17th century and was Denmark’s second largest city until about 1850.
city, eastern Jutland, Denmark. It lies at the head of Kolding Fjord, north of Haderslev. The name occurs in the 10th century, but the earliest-known town rights date from 1321. The settlement grew up around Koldinghus, a royal castle built in 1248 to defend the frontier. Kolding is a part of Triangle Region Denmark, an industrial and cultural association of several municipalities in the area. Manufacturing includes stainless steel products, paints, and electronics.
city, west central Jutland, Denmark. Large-scale reclamation of surrounding heaths stimulated its growth from a rural village in the 1870s to a commercial city. A road and rail junction, its manufactures include textiles and machinery. Local lignite deposits were worked extensively during World War II. The Herning Museum includes an open-air section of old farmhouses. Herning Hallen (1954), a modern conference and exhibit complex, was enlarged in the late 20th century; by the early 21st century the complex, renamed MCH, included facilities for exhibitions, the arts and sports.
city, northeastern Sjælland (Zealand), Denmark. It developed around Frederiksborg Castle, which was built (1602–20) by Christian IV in Dutch Renaissance style on the site of an earlier castle. Danish kings were crowned there from 1660 to 1840, and it was a favourite royal residence until gutted by fire in 1859. It was restored, and the National Historical Museum was founded there in 1878. Hillerød is a flourishing market town and rail junction, supported by the fertile surrounding countryside. The city has an electronics industry and several institutions of higher learning, including the Danish Forest College.
The capital of Finland. It is the leading seaport and industrial city of the nation. Helsinki lies in the far south of the country, on a peninsula that is fringed by fine natural harbours and that protrudes into the Gulf of Finland. It is the most northerly of continental European capitals. It is often called the “white city of the north” because many of its buildings are constructed of a local light-coloured granite.
Located on an isthmus traversed by the Tammer Rapids between Lakes Näsi and Pyhä, northwest of Helsinki. Tampere is Finland’s second largest city and both an educational and an industrial centre. It is also a lake port and major rail junction. Founded in 1779, it remained undeveloped until 1821, when Tsar Alexander I of Russia encouraged its growth by granting tax-free importation of raw materials and equipment.
Located in southern Finland, just west of Helsinki, in a region of broad, flat valleys covered with low clay hills. It is located in an area that has been inhabited since 3500 bc. The city has railway connections to Helsinki and the remainder of Finland. It is a thriving technology centre where over 200 international corporations have established operations for the region.