Latest Media / Podcast
The Evolution of Outdoor Advertising with Ocean CEO Tim Bleakley
Amidst the disruption of traditional media, out-of-home advertising has not only thrived but become a go-to outlet for the titans of content and technology. And, as Ocean Outdoor CEO Tim Bleakley tells LionTree CEO Aryeh Bourkoff, the sector’s transformation from static billboards to interactive, audience-aware screens – like the ones that comprise the breath-taking Piccadilly Lights London display – has made them the ideal vehicle for capturing an elusive, young and mobile audiences.
Listen in to hear where the outdoor industry is headed.